Your trusted telemarketing firm – focused on meaningful conversations and measurable growth.
Trifle Solutions is a UK-based telemarketing agency with over two decades of experience delivering high-quality leads, booked appointments, and long-term client growth. We work with businesses across professional services, membership organisations, telecoms, insurance, sports clubs, veterinary clinics, and other specialist sectors – helping them connect with the right people, at the right time, with the right message.
Shahida Afzal
CEO & Founder
I’m Shahida Afzal, founder of Trifle Solutions. A telephone sales specialist, a published author, and someone who still gets excited about the power of a well-executed call.
Trifle Solutions was born out of frustration. I’d spent years watching telemarketing being done without purpose. Too many teams relied on scripts, lacked training, or didn’t care enough to get it right. Whether internal or outsourced, the result was the same: wasted time, poor conversations, and missed opportunities.
I believed something different was possible. I knew that with structure, accountability, and a genuine focus on the prospect, telemarketing could be one of the most powerful tools in sales.
So I built a company that proved it. At Trifle Solutions, we lead with clarity, listen carefully, and act with intent. Every call matters. Every client matters. And we don’t stop until we’ve created real value.
More than 20 years on, that same mindset still shapes everything we do. We’re not interested in shortcuts. We’re here to make conversations count and to help businesses grow through thoughtful, results-driven outreach.
As a results-led telemarketing agency, we focus on:
We work closely with your sales or marketing team, reflect your tone of voice, and become a natural extension of your brand, not a detached third party.
Our clients appreciate our structure, our regular updates, and the way we take the pressure off their internal teams so they can focus on closing.
Ready to work with a telemarketing firm that’s focused on your goals and committed to delivering real results? At Trifle Solutions, we specialise in lead generation and appointment setting that helps you reach the right people, consistently.
Visit our services page to see how we support B2B and B2C organisations with tailored outreach. Alternatively get in touch today to find out how we can help accelerate your growth.
