Market Research Service

“There are times when your customers know more about how you are helping them than you do.”

They know why they come to you, how they found you and for which service or product.

Asking them through a customer satisfaction survey, or other market research tool, can provide useful insights into what your customers value from your product or service, and highlight areas for improvement.

Why You Should Invest in it

When it costs so much to get a new customer, it is worth investing in this type of research to retain your good customers, as well as helping you to identify opportunities for cross-selling.

Trifle Solutions’ Market Research Tools can help businesses like yours spend their budgets in the right place for maximum return on investment.

• We will consult with you to determine the key points you want us to focus on with our direct marketing skills and develop a campaign.
• We work with you to formulate a research questionnaire/survey. We can conduct the survey and provide the results report.
• We also offer a telesales service, the skills needed for this service work hand-in-hand with market research.
• We can use your data or suggest data houses that you can use.

This service is flexible, personal and adapted to your needs, due to its bespoke nature, quotes are available on request.

If the above is of interest we would love to help, simply call or email us to arrange a personalised proposal.

Market Research – What is it, and why do you need it

Trevor Gillman, MD

David Bailey Furniture (Storage units and worktops for the healthcare sector)

• Why outsource your telemarketing?

  “We were recommended to use telemarketing as an outbound strategy to counterpoint the inbound marketing being done by our digital agency.”

• Why did you choose Trifle?

  “We never expected instant success. Our industry isn’t like that. It takes time to build rapport. But even in the trial the Trifle representatives were getting better responses than our own internal team. We started with a short-term contract and have extended that 3 or 4 times since on a longer-term basis.”

• What results have you seen?

  “They’re securing meetings with architects and key people at NHS Trusts. They’re getting us in front of people that we wouldn’t have normally reached. The team is very accommodating and friendly. They have a really good way of speaking to customers and manage to get conversations to happen that my guys can’t. An added benefit is that we’ve seen a huge growth in views on the website, it’s tripled in views and we put a proportion of that down to Trifle.”

Robin Tait, Consultant

GrowThink Solutions

• Why outsource your telemarketing?

  “I recommended this to my client, a funeral vehicle manufacturer as a means to generate new leads for their 4-person sales team. Initially they were very sceptical about the ability of a telemarketing company to open up meaningful conversations about such a high value proposition.”

• Why did you choose Trifle?

  “We needed a company that was prepared to be flexible with their approach, not ‘our way or no way’. Trifle was very accommodating to our changing needs during the early stages of the project and demonstrated the ability to deliver a more “soft touch”, relationship building approach.”

• What results have you seen?

  “The team delivered a qualified conclusion from 500 of the list of 700 contacts we wanted to target and generated 40 leads, which when you consider that the cost of one of the vehicles can be circa £100,000 rep-resents a very fair output for the investment. Perhaps even moreimportantly for the client, Trifle were able to represent their brandcorrectly and allay initial concerns about the suitability of the channelfor lead generation in this market.”Robin Tait, ConsultantGrowThink SolutionsOn behalf of a funeral vehicle manufacturer

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