Lead Generation

It’s easy to get hold of data but don’t make the mistake that many do of calling them leads or prospects, they’re just names.

If you ignore this, then your marketing to this spreadsheet or CRM list is most likely going no-where fast. Take a look at your outbound marketing response rates and see how you’re doing.

There’s no point filling your sales pipeline with loose data. You need to qualify your leads. How do you do that?

• Commission Trifle Solutions to do some market research or telemarketing for you. We will only pass you qualified leads.
• If you want to do it yourself, Trifle Solutions offers high quality data at a competitive price, that is clean, well-sourced, and matches your specified criteria.
• Do your research, are you targeting the right-sized business? Do you have a direct contact for the decision-maker?
• Then drill down so they’re a ‘closing lead’. Do they have a need for your product or service? Do they have the budget? Does your contact have the authority to buy? When are they looking to make a purchase?

Then and only then are they a qualified lead for your sales funnel. Keep in regular contact with them so that when the time is right to make a sale – they’ve not forgotten about you.

Trevor Gillman, MD

David Bailey Furniture (Storage units and worktops for the healthcare sector)

• Why outsource your telemarketing?

  “We were recommended to use telemarketing as an outbound strategy to counterpoint the inbound marketing being done by our digital agency.”

• Why did you choose Trifle?

  “We never expected instant success. Our industry isn’t like that. It takes time to build rapport. But even in the trial the Trifle representatives were getting better responses than our own internal team. We started with a short-term contract and have extended that 3 or 4 times since on a longer-term basis.”

• What results have you seen?

  “They’re securing meetings with architects and key people at NHS Trusts. They’re getting us in front of people that we wouldn’t have normally reached. The team is very accommodating and friendly. They have a really good way of speaking to customers and manage to get conversations to happen that my guys can’t. An added benefit is that we’ve seen a huge growth in views on the website, it’s tripled in views and we put a proportion of that down to Trifle.”

Robin Tait, Consultant

GrowThink Solutions

• Why outsource your telemarketing?

  “I recommended this to my client, a funeral vehicle manufacturer as a means to generate new leads for their 4-person sales team. Initially they were very sceptical about the ability of a telemarketing company to open up meaningful conversations about such a high value proposition.”

• Why did you choose Trifle?

  “We needed a company that was prepared to be flexible with their approach, not ‘our way or no way’. Trifle was very accommodating to our changing needs during the early stages of the project and demonstrated the ability to deliver a more “soft touch”, relationship building approach.”

• What results have you seen?

  “The team delivered a qualified conclusion from 500 of the list of 700 contacts we wanted to target and generated 40 leads, which when you consider that the cost of one of the vehicles can be circa £100,000 rep-resents a very fair output for the investment. Perhaps even moreimportantly for the client, Trifle were able to represent their brandcorrectly and allay initial concerns about the suitability of the channelfor lead generation in this market.”Robin Tait, ConsultantGrowThink SolutionsOn behalf of a funeral vehicle manufacturer

To find out more about Trifle Solutions’ data and telesales services contact us by calling 0845 0559625 or emailing hello@triflesolutions.co.uk

We offer a telesales trial for just £275 – you can experience the team in action making calls for your business before committing to a campaign with us.

Get in Touch