Whether it’s an email marketing campaign, a telephone sales initiative or for market research, your data (in other words your list of names, emails and telephone numbers) needs to be clean.
What is clean data?
Clean data is a list of contact information that has the correct personal details. Simple, you’d think, right? Not always. If you have had your data and not kept it up to date, even after a year, the details can be incorrect. People move offices, change business names and even move their telephone numbers.
To ensure the people that are working for you in your campaigns and using this data, don’t spend your valuable money on their time, they need to have clean data.
Providing your own data
This can be excellent for market research, a selection of past clients and referral partners, as well as people that may have filled out specific surveys you have sent across or have shared their details with your business. Ensure you quickly check the information that your team will be using to get in touch with these people (usually a telephone number) is still correct and that the contact name is still the best person to get in touch with for what you are hoping to achieve.
You can also get data from a provider, one that offers data as a service, these are usually huge lists that can be paid for, and include relevant target people for what you are looking for. If you are looking to build your business, by getting new clients, this can be the best way to start a telemarketing campaign and the least time-straining for you, as you simply get in touch with the provider and pay them for the list.
However, there are providers of lists out there that are not as good as they may seem. Do your research, get the recommendations and ensure to ask them for their own recommendations from past clients too. We can highly recommend a few, as we have worked with them for many years, for ourselves and our incredibly happy customers, if you would like their details, do give us a call.
To ensure the lists you buy are perfect for what you need, get a strategy together answering these questions:
- What is this data for?
- What is your preferred outcome of getting in touch with these people / businesses?
- Figure out the target market for this campaign – who do you want to respond?
- How will these people and companies be contacted?
These are just a few of the questions to ask yourself before you start utilising your own or a company-provided data list.