A business expo can be an excellent place to make new contacts, promote your business and even get new customers. They can also take a lot of investment, in both time and money, so ensuring that you get it right from the first day is essential to making the investment work.
How can you ensure that the expo will work for you?
You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business and allow you to do hands-on marketing research.
Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success.
So, it’s all over, the stand is packed away, all the contacts you made at the trade show / expo are in a great bowl or organised folder/ form. Now what to do?
Well, first I always like to go through, with my team, how the event went – did we get any good feedback that will help us next time we go to an exhibition? Did the stand, social media and, if we got the chance to, talk, help us get new connections or could something have been done to improve the footfall?
Once these have all been noted it’s time to get to the follow up.
Getting clients can be a long, expensive and enduring task; however, once you have them and they learn to love you, they can become an excellent addition to your business.
Whether you have on-going relationships with your customers or simply a few purchases, you want to know what attracted them to you, don’t you?
This is what market research is for – to help you understand how, why and what customers who have previously used you, think about your business and what got them to purchase.
With a few business expos coming up (now is the second batch in the year for business shows, so it’s getting busy here at Trifle HQ), we wanted to share a few pointers to making your exhibition a well-executed, and planned one, which will ultimately help you get more connections and potential customers, from your stand.