Trifle

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Case Studies

Case Studies

Myles O’Connor, Senior Consultant for Force Twelve

The global leaders in do it yourself consulting

Why outsource telemarketing?

“We’re a very busy team working on serving our clients, so we want to focus on speaking to people who’ve been qualified deeply enough that we know we can help them. We don’t have hours to kill making speculative phone calls.”

Why did you choose Trifle?

“Trifle was recommended to me by a friend who’d used them at his IT company very successfully. We did the trial and it was obvious from our very early conversations that Trifle weren’t your average telemarketing company. In fact, I don’t think I’d describe them as a telemarketing company at all. They look at your whole sales cycle and see where they can add value. In our case, we could see that they could take a lead right through to the point of closing. They’re very cerebral, thinking about what you’re trying to achieve and flexing their approach to meet your idea of success.”

What was your experience of working with the Trifle team like?

“They were thoughtful, professional and they really understand sales. They don’t rush into things, operating a carefully staged project where they continually learn from what’s happening. Working with them was just brilliant, they’re extremely good listeners, they really got our business and communicated our core value really well. Another good thing was we felt they were really passionate about our business, not just theirs.”

What results have you seen?

“We got a good selection of leads and ran a really good pilot project. I’ve actually already introduced them to another business I’m working with where I feel they’d add value, so I guess that says it all.”

Becki Daniel, B2B Marketing Manager for Ebuyer

The UK’s largest online technology retailer

Why outsource telemarketing?
We have an in-house sales team, but they’re primarily focused on account management. We were looking for a fresh way to supply them with new leads from companies who weren’t yet using Ebuyer’s services.

Why did you choose Trifle?
One of our product managers had previously run a campaign with Trifle focused on servers and they’d seen great results. This made them a natural starting point. Further to that, we were impressed with the tailored approach and the fact that they could do everything we required, from working with us on the strategy of who to target, what to ask and different types of pitches, through to sourcing and washing data, identifying the decision maker and generating appointments.

What results have you seen?
We set a target of between 1 to 4 sales-ready leads a week and were consistently receiving between 3 and 7, so this was a great result. For each lead, we had all the relevant information we needed to do a seamless follow up.

In addition, we were really happy with the personal nature of the service. Once you’re paired with an account manager, it’s very high touch; you’re supported and involved throughout. We had weekly meetings and reports, from which the team were able to supply us with a clear picture of exactly where they were with the various prospects. They also consistently asked for feedback and were very flexible in adapting their approach, so we could refine the campaign as it ran and ensure we got the result we needed.

We’d definitely use Trifle again on another campaign!

Jayne Johnson, Better People Founder

THE RECRUITER OF CHOICE FOR GROWING BUSINESSES

Why outsource your telemarketing?
This business was built on outbound phone based sales, on creating relationships based on proper listening and earning trust over time. When the pandemic hit, I had to furlough staff and move from my usual role in sales to delivery for our clients who were still hiring. Someone needed to fill that gap in sales because I knew there were still opportunities out there.

Why did you choose Trifle?
I had already hired three people for Trifle, so I knew their business really well and the standards that their staff were held to. I initially started asking about buying in some data and whilst discussing that, it became clear Trifle could help me with more than just supplying the names to call. They had experience in the space and knew how tough it could be.

When we were talking it was like we’d been on the same recruitment sales training course, they knew just what to ask. I was immediately convinced that the quality of the contact would be what I needed and that I could trust Trifle to act as part of my team, representing the brand I’ve worked so hard to build. The planning process was very careful and considered and the service was very high touch and personal. They made me feel special, like I was a really important client to them.

What results have you seen?
When we kicked off, I suffered a few moments of doubt. I asked myself why I’d started in August. What I’d do if it didn’t work. But then things started to move and just built and built. Leads came straight over and the quality of the information was great. There wasn’t a single follow up call where the prospective client had to correct anything I’d been told. I have a candidate starting on Monday which will cover the cost of the campaign and twice that again of opportunity still to close, based on me filling 50% of the vacancies supplied.

In our industry, if you’ve got a database you’re not calling it’s the same as not watering a plant, relationships die without care. With this in mind, I’ve agreed to start another campaign for ongoing relationship building and telemarketing. I don’t have to worry about hiring or managing a sales person, I can trust Trifle to take care of it. My weekly meetings are superb. My account manager is so professional; she listens, feeds back and is the perfect balance of realistic but optimistic, consultative and collaborative. All my leads remember the conversation they had with Trifle, they’re quality interactions, not leads for leads sake.

Trevor Gillman, MD David Bailey Furniture

Storage units and worktops for the healthcare sector

Why outsource your telemarketing?
We were recommended to use telemarketing as an outbound strategy to counterpoint the inbound marketing being done by our digital agency.

Why did you choose Trifle?
We never expected instant success. Our industry isn’t like that. It takes time to build rapport. But even in the trial the Trifle representatives were getting better responses than our own internal team. We started with a short-term contract and have extended that 3 or 4 times since on a longer-term basis.

What results have you seen?
They’re securing meetings with architects and key people at NHS Trusts. They’re getting us in front of people that we wouldn’t have normally reached. The team is very accommodating and friendly. They have a really good way of speaking to customers and manage to get conversations to happen that my guys can’t.

An added benefit is that we’ve seen a huge growth in views on the website, it’s tripled in views and we put a proportion of that down to Trifle.

Robin Tait, Consultant GrowThink Solutions

ON BEHALF OF A FUNERAL VEHICLE MANUFACTURER

Why outsource your telemarketing?
I recommended this to my client, a funeral vehicle manufacturer as a means to generate new leads for their 4-person sales team. Initially they were very sceptical about the ability of a telemarketing company to open up meaningful conversations about such a high value proposition.

Why did you choose Trifle?
We needed a company that was prepared to be flexible with their approach, not ‘our way or no way’. Trifle was very accommodating to our changing needs during the early stages of the project and demonstrated the ability to deliver a more “soft touch”, relationship building approach.

What results have you seen?
The team delivered a qualified conclusion from 500 of the list of 700 contacts we wanted to target and generated 40 leads, which when you consider that the cost of one of the vehicles can be circa £100,000 represents a very fair output for the investment. Perhaps even more importantly for the client, Trifle were able to represent their brand correctly and allay initial concerns about the suitability of the channel for lead generation in this market.

Lara Smithers Vectorvest

STOCK MARKET EDUCATION FOR THE PRIVATE INVESTOR

Why outsource your telemarketing?
We’d always done telemarketing in-house to boost our subscription renewal numbers but we were finding it increasingly challenging to get through to customers in the UK and to cover the time zone from our call centre in the US. We also felt that a native person and accent might help increase our conversion rates.

Why did you choose Trifle?
We could see right away that Trifle was getting through to people when we weren’t and that the team was really connecting with customers. They built instant relationships so we were seeing people actually invite and welcome a follow up call if the first wasn’t enough for them to make a decision. When we saw the results we were getting in the UK, it made sense to use Trifle to support our US operation too.

What results have you seen?
We’re currently running at a 41% conversion rate from our list and our key metrics around cost per conversion is currently at 85% of the budget we’d set. I can’t say enough about Shahida and her team, about their willingness to get us more bang for our buck. They’ve been so helpful and we’re looking to continue our relationship, covering the US and Canada from next month.

Arrange your telemarketing trial today.